The Benefits of Responsive Web Design to Your Business Website

Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate because of its convenience, cost-efficiency, ease and comfort. The use of mobile devices is closing the digital divide between the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly in order to reach these mobile users. One way of doing so is to create designs that are responsive to different devices and screen sizes.

What then is responsive web design?

Responsive web design (RWD) is a technique used in web design to allow webpages respond to the screen size, orientation and platform of the device a user is viewing with.

Responsive design are the simple most important factor that has changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. For example, if a user switches from a mobile phone to a tablet device, the website automatically adapts and dynamically fits the size of the screen.

Without delving much into the technicalities involved in designing such websites, the following are the business benefits of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale with the layout to reveal and hide parts of images on the website. This fluidity makes it user-friendly, accessible and exquisite when compared to conventional websites. Users are able to surf your website regardless of the environment they find themselves, hence increasing the reach of your business website.

Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that do not have them are missing out. Being the most popular global search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.

According to Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

Given this knowledge, we can safely say for sure that having a responsive website will help augment marketing efforts of organizations to achieve their business objectives.

Cost effective: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile devices. Mobile devices offer quick and easy access to information on the move. Responsive websites are therefore cost effective for users who spend little to no time in an office space.

For businesses, the responsive web design reduces design and development costs because they do not have to develop different websites for different devices. Additionally, businesses will save money on maintenance costs as they will be focusing on only one website.

Six Tips for Creating a Dynamic Screenplay Design Plan

An effective screenplay is the product of good planning and design. Although there are many ways to approach screenwriting, I believe that if you want to produce a dynamic screenplay that will win the attention of your audience, then a Screenplay Design Plan will help. Just like an architect draws up his plan before attempting to build a house, a screenwriter need to draw up a plan or blueprint before a film is made.

A Screenplay Design Plan will allow you to achieve the following:

1. Explore the overall premise /controlling idea or the MDQ (the Major Dramatic Question).

The MDQ is the question that is raised at the beginning of the film and is answered in some fashion at the conclusion of the film. The MDQ extends from our hero’s journey, and is subject to his moral choices, his battle with his inner demons, as well as his battle with the antagonist/villain.

Here is a rough example of an MDQ. “When a young Hobbit is given the mammoth task of taking a magical ring to a land that is ruled by a dark Lord, will he fulfill his destiny and destroy the ring in the fiery volcano?” I think you get the idea here.

2. Plan, select and organize the arrangement of the Key Structural Points in the screenplay from beginning to end.

These Key Structural Points contain scenes where the hero is faced with some sort of challenge like a character conflict or a stumbling block during his journey. Each level of conflict can be caused by a person or by the hero’s own inner frustrations or inadequacies. But regardless of whether these conflicts are small or great, they must always provide an opportunity for the hero to grow. Each scene in the Screenplay Design Plan must have some level of conflict leading up to The Finale.

Screen-writing Tip: Conflict is necessary for effective drama.

3. Design your screenplay like a puzzle the audience must solve.

The Opening Image establishes the mood, genre, story, and the hero of the film. From this Opening Image the structure of the film’s plot will start to unfold. The design plan also helps the writer to decide when to withhold information from the audience and when it should be revealed. A little ambiguity is always good. Keeping your audience in suspense (while providing little gems of information now and then) ignites their imagination. and keeps them riveted to the screen until The Closing Image.

4. Provide an overall structure that allows you to craft individual scenes that build with intensity.

As you plan each scene within the Design Plan, you can decide when and where your levels of intensity (creating and building tension) will take place. Being able to create and build tension that captivates an audience is the key to a dramatic screenplay and an award-winning film.

Good structure also allows your audience to follow the hero’s journey as it unfolds. An example of good structure is when the plot contains an ensemble of successes and failures right up until the story’s climax and its final resolution.

Screenwriting Tip: When you are crafting your individual scenes think of how you will engage the emotions of your audience. Strong action + strong emotion = a rewarding filmic experience.

5. Organize character relationships and answer the MDQ.

A design plan helps you to decide on how the hero’s primary and secondary relationships will intersect and play out. Once these relationships are sorted, the MDQ can be answered. The Major Dramatic Question is worked out primarily by the hero, but it is also the villain and the other secondary characters that provide the action and the conflict that is necessary for the hero to answer this question.

As well as the MDQ there are other important questions:

Will the hero accept his quest?

How will the villain react to the hero when the quest is accepted?

How will the villain stop the hero from fulfilling his quest?

Who will be the hero’s helper/s?

How will the hero react when Dark Forces Close In, and will he survive The Dark Night of the Soul?

The Screenplay Design Plan will help you to answer these questions before writing the actual screenplay.

Of course the hero will take many actions during the course of the film, and the antagonist will provide many reactions, but there is one overriding action that provides unity. The many actions and reactions (big or small) that take place during a film should always point back to the arch-arching MDQ, the one major dramatic question that the hero is trying to answer or the driving action that motivates him and determines everything that happens in the film.

6. Finish your screenplay with a dynamic action and image.

When we think of the MDQ and the hero’s driving action – remember Frodo in the Lord of the Rings. Frodo’s most important and dynamic action was arriving at Mount Doom to finally destroy the ring. There were many events and great actions that took place during this film, but it was this one final action that would determine the fate of Middle-earth.

Of course, Gollum had an important role to play in the all important and compelling scene of The Return of the King. I find this scene (when Frodo arrives to destroy the ring in the fires of Mount Doom) very interesting as it kept us in suspense. It seemed that maybe our hero was not going to destroy the ring after all. If he did not complete his mission who would answer the MDQ? Someone has to! But with a little twist we still got our happy ever after and our answer.

Although the film had not finished, this scene where the ring is destroyed is one of the most dynamic scenes in the movie. Frodo had peaked in his character arc, and Sauron’s ring had finally been destroyed. The screenwriter had created a dramatic and pivotal scene and image, which will continue to linger as one of those iconic moments in film history.

So how you organize your scenes, explore the MDQ, determine the levels of intensity, character actions and reactions, and the screenplay’s final image, will all depend on your Screenplay Design Plan.

7 Important Components Of A Great Office Interior Design

Do you agree that interior design plays a massive role in improving the productivity of the business and the overall attitude of workers? Nowadays, offices are being taken to a whole new level of beauty and functionality. Most companies aiming for competitiveness and dominance in the industry invest in smart office designs.

But what are the things you should look into when designing your office? Listed below are the important components of a good interior design for offices:

The Floor Layout

Different activities are accomplished in the workplace daily. Note about comfort and function. Make sure that work tables and other equipment are placed just right for the employees occupying a particular space. You would know that you have a smart floor layout if this allows the smoothest flow of operation.

Noise Reduction Implements

Soundproof glass windows and walls and other noise reduction features should be implemented. The sound of traffic outside, the click-clicking of women’s high heels on the floor, the conversations going on in a different room, etc are distracting. These sounds can be irritating to workers. Concentration is lost and quality of work is reduced.

Quality of Light

This is very important in any workspace. The quality of light should not strain the eyes. Choose a combination of natural and artificial light sources when designing your office. Natural lighting is eco-friendly and best of all help you save on electricity. Artificial light on the other hand are smart ways to illuminate an area effectively.

Windows and Curtains

Workplaces should not be blinded by darkness. Allow enough sunlight into the office by having enough numbers of windows in appropriate sizes. Big windows will give the room enough illumination and ventilation during the day. When designing, place the windows systematically into the direction of the sun. To control the amount of light coming through the windows, install curtains, shutters, or blinds. These interior pieces are part of the office decoration so make sure that you choose curtains that complement the overall theme.

Walls

Wall colours in particular can affect the productivity of employees. To create a calm setting, choose neutral colours for your walls.

Ergonomics

Studies show that physical stress can be reduced and body aches are prevented using ergonomic fixtures. Buy ergonomic chairs and tables for your office.

Shelving And Compartments

Aside from the stock room, provide storage for your employees. They usually have a lot of things to keep. To avoid clutter, shelving and compartments are needed to help them organize their things properly.

5 Reasons to Hire a Certified Kitchen Designer

The kitchen is ideally said to be the hearth of the home and it is much more than just a space to cook and dine. If you are considering something more than just some apparent changes or are designing an entirely new kitchen, a certified designer can make the most of the space by the incorporation of beauty, functionality and efficiency. Here are some vital reasons to appoint a certified kitchen designer for your kitchen. Just read on to know more.

  • Go Beyond Beauty – Once you hire a certified designer you can rest assured that your kitchen will go much beyond the looks. You have to balance both the aesthetic and the functional elements of the kitchen. These two things often come in conflict with each other and that is why only professionals can ensure that both the aspects harmonise in a unique way. Your designer will interview you to know the cooking habits you have, your sense of style, the number of cooks you allow and your storage habits. On the basis of that your kitchen will be designed to suit every need of yours.
  • Be Benefitted from Experience – A certified kitchen designer has years of experience in planning a new remodelled kitchen with specific needs in the mind. This can turn out to be highly beneficial for your kitchen. The greater the experience the better it is for you. As this way, your needs can be catered to in a more specific way.
  • Gain Inside Information – A kitchen designer delves into redesigning your kitchen in the best possible way. The designers have relationships with many product fabricators to customise your kitchen design. As the kitchen designer works on kitchens every day, he or she has may know resources that you are not aware of. In order personalise your kitchen, the designer has personal relationships with many fabricators. Thus, you kitchen becomes the true expression of your choices.
  • Save Money – When you hire a kitchen designer, he or she helps you to save a lot of money. You can ask your designer about how money can be saved in case of appliances, cabinetry and countertops. You will be pleasantly surprised at the choices of products and designs that you will receive to keep your budget in check. According to the designers, creativity can be expressed in the best way possible.
  • Get Attention to Detail – There is much more to a kitchen than just choosing the right floor, great sink, countertop materials and cabinetry. A great kitchen consists of window placement, lighting, electrical, plumbing, heating, venting and many other mechanical issues. Your kitchen designer has experience in working around these pieces of the kitchen puzzle.

The above are some of the benefits that you get by appointing a certified designer for implementing fitted kitchens designs ideas to rejuvenate your kitchen and give it a whole new look. You will understand the difference once you appoint a professional who will be able to customize your kitchen just the way you want without making a dent in your pocket.

4 Useful Steps to Design Your Own T-Shirt

Custom t-shirt design is a fun and enjoyable activity that not only gives the opportunity to create the bespoke clothing range, but also make a little money if you intend to sell the t-shirts. Whether you plan to send the design to a professional printer or print if yourself, you still need to be creative and come up with a design that has the right look and style. Here are a few things to consider in the process of custom t-shirt design:

Purpose of the design

One of the first steps is to carefully consider what the design is going to represent. If planning to make a t-shirt to showcase a personal drawing or illustration, you need to think about what it may look like when printed on the front of a t-shirt. Any illustration should be original and include the right combination of colors. A personal photo can be used. Also, a stock image can be used provided it comes with the legal rights to be used for this particular purpose.

In the situations where you are attempting to promote a brand, sporting team, band or a company, the best design option is to focus on a logo. A common design for a sports team is either the team’s mascot or colors. Also, for the design that is aimed at a band, the t-shirt can display a graphic that illustrates the band’s sound or style, or simply use a graphic of the band.

Choose a color scheme

A critical part of t-shirt design relates to color contrast. This relates to the way colors appear with the light or dark-colored t-shirt. Many designs often look bright and vibrant on a computer screen, but quite lackluster when printed on the front of a t-shirt. For instance, pastel colors like light pink, light blue or yellow can look fine on a dark t-shirt, but won’t give the desired look on the lighter fabrics. However, an outline for the light colors is a way to avoid this type of issue.

Add dimension

Use shading to give the design more depth and appeal. Many designs can look quite one-dimensional and flat. This is avoided by using a shade that is a similar color to what you at trying to highlight.

Placement of the design

The placement of the design can have a significant impact on the all-round look and feel of the t-shirt. There are many different placement options, such as the center, as a wraparound, or the top or bottom. The center of the t-shirt is often best for a company logo.

Symbol Tables In Compiler Design

A compiler from the user’s perspective is a software that reads input source files and compiles them. The output of the compiler is usually one main executable file and some auxiliary files. The compiler should be fast and should generate optimized code.

But for the compiler designer a compiler is a beautiful balance between data structures and algorithms. Both are needed to quickly scan source files, to parse the tokens, to generate intermediate code, to optimize it and to link modules. Each compiler stage needs the data in some format. Even highly optimized algorithm would be inefficient if the data would not be stored efficiently. One of the most important data structures in every compiler is symbol table.

Symbol table is a special data structure that holds all symbols, from identifiers to internally generated nodes. Compiler symbol table must contain data structures that will hold string values for symbol names, integer values for data pointers, bit values for boolean flags and fields for special purposes. The organization of the symbol table must be such that it is possible to quickly search for a symbol, to quickly move to the next one. to easily add a new symbol at any position, to easily move data from one place to another and not to use much memory. When you try to combine all the requirements you will find that it is not so easy to decide in which form the data should be stored. One of the compromises is to use different symbol tables for different kind of data.

For example, the symbol table that stores the identifiers needs to efficiently store strings of variable length with associated attributes. One of the functions most frequently called during the scanning of the source file is to check whether the identifier is already in the symbol table. The brute force method to check all identifiers would be very inefficient. Therefore, a better method has to be found. A common approach is to use hash tables. There is a hash function that for each identifier calculates some integer value. This value should only depend on the identifier name. This value needs to be power of 2 and few bits is enough. For each hash value there is a separate linked list of identifiers. So the hash function determines in which list the identifier will be stored. This way we can minimize the search count.

Another example is symbol table that, for example, holds the nodes of program control flow. You need to be able to quickly move in both directions starting from any node. This requirement implies use of two-way linked lists.

The best way to learn about symbol tables, hash functions, linked lists and algorithms is to examine the code of some compiler. You will need some time to become familiar with the functions and the data used but then you will have an overview of the whole picture. Every compiler is a symphony of data structures and algorithms.

The Designer Kurtis For Women Are Ideal to Wear At Any Occasion

The trendy fashion with combination of Indian and western styles are widely appreciated in all corners of the world. The Indian traditional outfit as kurta has been designed into very impressive look as kurtis. Basically it defines western style and offer comfort at the same time. Kurtis are offered with fascinating colours and awesome shades in order to meet the expectations of the choices and needs of buyers.

The designers create designs with inspiration from the latest trends of the ramp. The designers try out maximum combinations with different colours and shades so that the exclusive outfits can be designed. They use different patterns, contrast colour segments and prints of varied shades to give the beautiful and attractive look.

The designer kurtis for women are available in many different fabrics. The most preferred choices of fabric materials are cotton, chiffon and silk. These materials give elegance and rich look with all colours combinations. The most demanded among women in cotton fabric as due to the fact that these offer highest degree of comfort. These cotton fabrics are very light in weight and cool to wear. The women with complicated and delicate skin can also wear cotton fabrics as they provide maximum comfort. The other fabrics like chiffon and silk are also highly preferred.

The kurtis are widely demanded as they are comfortable and also very flexible to wear. These are moisture absorbent and easy to wash. Due to all these qualities, kurtis are widely worn as formal wear and also casual wear regularly and even on several occasions. Kurtis are perfect to match up with jeans, churidars, leggings, partiyalas and salwars. One of the best advantages for women is that they can wear kurtis with the bottoms of their choices and colours.

The designer kurtis are specially designed in various patterns to give an elaborate look so that they can be worn on different occasions. The designers design their patterns with lovely work of patch and stones are in high demanded. The embroidery printed kurtis are designed with lovely and beautiful colours to give it a gorgeous look. Some of the kurti designs that add a sense of ethnicity of this indo-western clothing are block printing, appliqué work, screen printing, tie and dye, shiboridying and embroideries like chain stitch, thread work and floral embroidery. If you describe the indo-western word then kurti is the best and stylist wear with bright and multicoloured modern style. Along with kurti to include right accessories is essential to give complete look. To give flawless glance add colour to your dress with multicolour bangles, trendy chains, long earrings and stylish sandals.

4 Aspects to Consider Before Investing In a Custom Product Designer

I like my coffee black. I want my pizza to have more olives. I want my bag to have a golden accessory. The above statements remind us of one word. And that is – Personalization. We live in an era wherein we have bid goodbyes to the mundane and ordinary. To offer the customers with unique products, business owners have embraced ecommerce product personalization.

Most of the e-store owners have integrated a custom product designer to enable their customers design their products and order them online. Unfortunately, not all these tools work great. Some give up on the technology and some are not compatible with the printing method. Hence, you need an all-inclusive product designer software that is compatible with your business needs. Now, before you go about buying one of these tools for your business, you need to keep certain pointers in mind.

So, we bring you, 4 aspects that you must consider before investing into a product designer tool:

1. Take Your Time

“Rome was not built in a day.” – This quote also applies when you go about investing into a web-to-print software. If you want a product designer customized for your business, you need to take your time and think. Ponder over the future possibilities of expanding your store, increasing customer demands and market potential before you get one built for yourself. Do not buy your product designer tool in haste as it might not work in a long run. Go for a SaaS based model as you can test it well and make the most out of its regular updates.

2. Surf Enough Options

Currently, there are almost 900 product configurators in existence. Search “magento product designer” on the internet and you will come across several options. However, you might get disappointed to know that not all the tools are compatible with your website’s technology. The right thing to do would be to consider the kind of personalization that works for your business. Ask yourself questions like “Do I need a tool just for creating signs and posters?” or “Do I need a software that works on all printable surfaces?” It will make your research more streamlined.

3. What is Your Budget?

Now, this gets a little complex. Buy simple plugins, and you will get them for cheap. But, if you want to make money out of your business, you need to be a little generous. Hire a developer who can design a software for you, test, and retest it before rendering it to you. A superior quality custom product designer will give you better ROI as compared to the mediocre ones with fewer features. So, choose something that is cost-effective and provides you with an enhanced value.

4. Know the Trends

Try to know what is trending in the web-to-print industry and what your competitors are doing. If everybody has jumped into the bandwagon of personalization, you must do something different to stand out. Think about the unique products and services you can offer and take your potential to the next level. You can also get some ideas from professional web-to-print storefront providers so that you can offer unique options to your customers.

Ecommerce Product Customization is your way to go if you want to make your presence felt on the world wide web. As and when people start sharing customized products bought from your e-store on social media, your chances of becoming popular increase. So, get one of these tools for yourself and conquer the ecommerce world!

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

How to Design Graphics for a Surfboard

In order to have a completely unique surfboard you may want to design your own graphics and have them printed directly onto a board. This article provides some top tips to help you to design graphics for your surfboard, and it also has information on how you can find professional screen printers in your area.

Size

When you are designing your surfboard the first thing you need to do is measure the exact dimensions of your surfboard. Never guess these measurements, always use a tape measure to calculate the exact length and width of the board. You can then make a scaled down plan of the board on paper, and use this plan to play around with different designs.

If you have some experience in working with graphic design software then you can enter these details into your software to create a plan of your board on your computer.

Design

There are several parts to your design that you need to think about, these are colour, images or symbols and text. You probably have a vague idea of what you want the design to look like. Or perhaps you have several ideas but you are not sure how you want to fit it all together or what will look best. This is where the fun starts! Try experimenting with different colours, designs and text. Allow yourself to be creative without focusing too much on the outcome at this point. Eventually you will arrange the design elements in such a way that you are happy with the final design.

Inspiration

If you are feeling stuck for ideas for your design you can try searching online for images of surfboard graphics. You could also pop into your local surf store, or look in surf magazines for some more visual inspiration.

Graphic Designers

If you are having difficulty in creating your design as you imagine it then you may need to hire a graphic designer. A graphic designer will be able to take your ideas and convert them into a professional looking surfboard design that is ready for printing. A great graphic designer will communicate with you throughout the graphic design process in order to create a design that you are happy with.

Where to Find a Surfboard Screen Printer

In order to get your designs professionally printed onto a surfboard you will need to find a company who specialise in screen printing. They will have the skills and equipment to print your design onto the surfboard so that it can withstand a lot of wear and tear.

The best place to search for a screen printer is online. Simply open up your favourite search engine and type in ‘surfboard screen printers’ along with the town or city that you live in. If you live in a remote area then you may have to try searching further afield as this is quite a specialized service. Always choose a reputable company to ensure that you will be receiving a high quality print.